Interview with Mark Curtis (Flirtomatic)

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Although Mark Curtis, the CEO of Flirtomatic, is very busy at the moment he just took some time today to do a short interview with us. Flirtomatic is probably Europe’s leading flirting social network for people connected to the Internet (via mobile phone or PC). The London-base company was founded in 2006 and has recently reached 3.5 million registered users.

EU-Startups.com: How did you finance the startup-phase of Flirtomatic and what were the main stumbling blocks of the first year?

Mark Curtis: Initially it grew as a kind of incubated project within Fjord (a service design company that I am also a director of). Then we were introduced to Avi Azulai who put in significant seed funding.

The main stumbling blocks were really on the development side – we were far too ambitious for the platform we developed for initially, and it took us a while to figure that out, and switch platforms.

EU-Startups.com: Looking back, what would you do differently in the startup-stage?

Mark Curtis: Be more focussed.

EU-Startups.com: What makes Flirtomatic unique or better as other services out there?

Mark Curtis: We focus on fun. it’s surprising how few service developers really do this.

EU-Startups.com: In an interview with Mobile Developer TV in 2009 you stated, that 10% of Flirtomatic revenues come through credit card on the mobile. Has this share increased or decreased since then?

Mark Curtis: It’s about the same. I’d expect a lot more change in the billing models we use in the next two years as there is heaps of innovation going on in the industry.

EU-Startups.com: Where do you like to see Flirtomatic in like 3 years?

Mark Curtis: A global leader in finding/flirting/dating. Known for shaking up the industry and making money.

EU-Startups.com: What would you do for a living, if you had not started a business?

Mark Curtis: Probably be a pig farmer. But that’s a business too.

EU-Startups.com: What was your worst business idea yet?

Mark Curtis: Not so much one worst idea, as a record of going to market too early…