Mass customization – mymuesli starts oh-saft.de

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The german mass customization pioneer mymuesli, wich is specialized in cornflakes-customization, has now turned to another topic. With oh-saft.de they will now enter the field of juice customization.

The Munich-based company started 3 years ago and was founded by Max Wittrock, Hubertus Bessau and Philipp Kraiss. With the new service (oh-saft.de) internet users can now order a box of “30 fresh oranges” and turn this into delicious juice at home. For repeat customers there is also a subscription possibility.