The German mass customization pioneer mymuesli, which specializes in providing customers with their own personalised cereal/muesli mixes, has now turned to another topic.
With their new venture, called oh!saft (meaning oh!juice in German), they will now enter the field of providing customers with fresh orange juice (Update – December 2022: The oh!saft project seems to be no longer in business and we therefore deactivated the link).
The Munich-based company started 3 years ago and was founded by Max Wittrock, Hubertus Bessau and Philipp Kraiss. With their new service (oh-saft.de) internet users can now order a box of 30 fresh oranges and turn this into delicious juice at home. For repeat customers there is also the possibility of a subscription.
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