The founders of German-based company MyParfuem.de, a service for user-generated-perfume, just came up with a new idea (Update – December 2022: The startup seems to be no longer in business and we therefore deactivated the link). It’s called ‘Choice of Nature’ – a website that specializes in the production of individual cosmetic products.
The founders are brothers Yannis and Matti Niebelschütz, and Patrick Wilhelm-André. Just like MyParfuem, the new project Choice of Nature also offers mass customization options. Users are able to create different products from three different areas – fragrance, wellness and care.
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